Wendy’s

Wendy's

Mobile Showroom

Objectives

  1. Introduce Wendy’s new breakfast menu to the Southern region by utilizing an exciting, outdoor market medium, powered by BobCar.
  2. Drive traffic to restaurants.
  3. Deploy QSR meal program in Raleigh, NC, and Kansas City, MO.

Solution

  1. Created four custom fabricated Wendy’s BobCars to hand out instant redemption gift cards for Wendy’s new breakfast menu within proximity to pre-selected Wendy’s restaurants.
  2. Geo-mapped Wendy’s restaurants and selected best locations for high-impact activations.
  3. Targeted morning commuters over a two-week period in office parks and business centers during the week and large malls and retail centers on the weekends.

Results

GAINED
480K
OVERALL IMPRESSIONS
QSR FOOT TRAFFIC INCREASED
500%
DISTRIBUTED OVER
120K
TARGET MARKET COUPONS
DELIVERED OVER
1M
MEDIA IMPRESSIONS
QSR NEW MENU ITEM INCREASED
10X