- Partnered with Flip Turn, to drive consumer awareness of the DVD and Blu-Ray release of Paramount Home Video – Zoolander 2.
- Generate purchase intent of the release.
- Engage audiences by intercepting and distributing lattes featuring movie character or consumer faces.
- Create a positive experience, while positioning the film as must see .
- Reached and Impacted of 100,000+ consumers.
- Achieved National/Local media pick-up.
- 1,000+ Direct consumer interactions and data capture.
- Engaged consumers in high profile areas such as Time Square and the Today Show.
- Captured consumer data by utilizing the photo booth social media system.
- Rewarded consumers by printing their photos on to lattes.