Verizon Wireless

Verizon Wireless

Objectives

Intercept and engage with consumer to educate them about the Verizon Wireless Unlimited network and selected technologies.

  1. Engage consumers at/near Verizon Wireless retail stores and targeted lifestyle events consistent with demo and geographic profiles.
  2. Demonstrate Samsung, LG, HUM, and Arlo devices to educate audiences on the latest available tech from Verizon Wireless.
  3. Generate warm hand-offs, capture consumer data, encourage consumers to join the Unlimited family.

Solution

  1. Deploy 3 Verizon Wireless Mobile Showrooms to cover select markets in the Great Lakes region.  Activate at over 290 locations across a four month period from mid-May through September 2017.
  2. Conducted live product demonstrations by highly trained and motivated Brand Ambassadors in the Chicago, Indianapolis, Detroit, Milwaukee, and Cincinnati markets.
  3. Incorporate a dynamic promotional sweepstakes overlay to further drive consumer participation and support public relations activations..
  4. Compliment the program with an integrated social media program to expand awareness and shared communications via social networks.

Results

155K
SECONDARY IMPRESSIONS
40%
WARM HAND-OFF CONVERSIONS
201.6K
CONVERSATIONS
186K
SOCIAL MEDIA IMPRESSIONS

Client Testimonial

Verizon Wireless mobile showroom

Our partnership with BobCar has not only met, but exceeded our expectations, and has been a positive disruption with in the marketplace. The brand ambassadors are knowledgeable, engaging and do a great job of setting our customers and sales teams up for success. I highly recommend their Mobile Showroom Experience Program to any business that is looking for a fun, creative and out of the box way to drive traffic and close sales.

George Polk - Consumer Marketing / Great Lakes