Verizon FiOS

Verizon FiOS

Objectives

Intercept and engage with consumer to educate them about the Verizon brand and products.

  1. Engage consumers with a live Verizon FiOS experience.
  2. Build qualified leads.
  3. Generate sign-ups for Verizon Mobile Network and FiOS services.

Solution

  1. Mobilized ten Verizon FiOS BobCars an average of 24 days per month each. Activated for 2,000+ days in New York (May 2012 – August 2014).
  2. Conducted live product demonstrations by highly trained and motivated Brand Ambassadors, who also educated consumers and distributed branded premiums.
  3. Owned the last three feet by generating new customers and on-site sign-ups.
  4. Attended local events in the community to further create a buzz about Verizon FiOS, by educating consumers.

Results

1.2M
SECONDARY IMPRESSIONS
36%
CLOSE RATE
201.6K
CONVERSATIONS
12.1K
FIOS PACKAGES SOLD

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