T-Mobile

T - Mobile

Objectives

Communicate the “Un-Carrier Revolution” to consumers in the Northeast and change their perception about T-Mobile’s perceived network coverage.

  1. Educate consumers about T-Mobile Un-Carrier Moves.
  2. Increase foot traffic and sales in T-Mobile retail stores.
  3. Increase brand awareness through mobile impressions.
  4. Change consumer perception about the T-Mobile brand.

Solution

  1. Created three custom-designed, T-Mobile Showrooms, powered by BobCar, for a two market, six-month activation.
  2. Executed robust, hyper-local activations in Manhattan, Queens, Brooklyn, Bronx, and Boston metro area.
  3. Assigned nine highly motivated Brand Ambassadors to the showrooms to engage in conversations with customers outside targeted T-Mobile retail locations. Handed off qualified leads to T-Mobile retail representatives, increasing sales volume inside the store.
  4. Encouraged consumers to try out the fastest 4G LTE network on the latest T-Mobile devices and tablets.

Results

Our T-Mobile campaign won Silver at the EX Awards for “Best Mobile Marketing Program”. The EX Awards are the world’s largest recognition ceremony for Experiential Marketing.

36.2M
MOBILE BILLBOARD IMPRESSIONS
14.6K
WARM HAND-OFFS
43K
CONVERSATIONS, AVERAGING 10 MIN
1.2K
RETAIL STORE VISITS

Winner
Best Mobile Marketing Program Of The Year

Client Testimonial

My first experience with the BobCar. Unreal, guerrilla marketing at its finest… creating havoc around
New York City and everywhere else.

John Legere - CEO

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