Powerful Yogurt

powerful yogurt sampling with BobCar Media

Powerful Yogurt

Objectives

Introduce consumers to the Powerful brand by generating trial and driving them to retail to purchase.

  1. Engage consumers by sampling a mixture of Powerful Yogurt flavors in full size single serve containers.
  2. Educate consumers about the unique Powerful Yogurt offerings and product value.
  3. Distribute high value coupons redeemable at Target Stores in support of new/additional distribution.

Solution

Staff and deploy a team of brand ambassadors trained on the merits and unique selling proposition of the Powerful Yogurt product line.

  1. Distribute refrigerated samples at optimal temperature.
  2. Engage consumers around the late morning through lunch hour with samples, service spoons and product coupons.
  3. Set up at high traffic New York City locations maximizing reach and efficient product distribution over 2, 5-day activation periods.

Results

51,200
POWERFUL YOGURT SAMPLES
25,000
COUPONS DISTRIBUTED
128,000
SECONDARY IMPRESSIONS