Pentax

Pentax

Objectives

  1. Engage consumers with a live demonstration of the Pentax line of products.
  2. Build brand awareness.
  3. Influence future Pentax sales in brick-n-motor stores.

Solution

  1. Create two custom fabricated Pentax BobCars dedicated to the New York City area.
  2. Build a ten-week campaign with 50 days in market.
  3. Targete licensed Pentax retail stores to engage with passers-by looking to upgrade their digital camera.

Results

2.6M
SECONDARY IMPRESSIONS
5
COMMITTED PARTNERSHIPS
61K
CONSUMER INTERACTIONS
CAPTURED
CONSUMER ATTENTION & TRACTION

Client Testimonial

You guys are very knowledgeable about the Pentax products! People came in to our store excited about the Pentax line and often bought them.

B&H Photo

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