Olympus

Olympus

Objectives

  1. Introduce the new Olympus product line, reinforce category presence and gain full retailer commitments.
  2. Uplift brand perception and set the stage for increased holiday sales.
  3. Increase trade appreciation and raise consumers awareness in Boston and New York.
  4. Drive sales at retail outlets.

Solution

  1.  Created three custom fabricated Olympus BobCars with mobile showrooms, custom signage, and interactive product displays.
  2. Drew foot traffic from concentrated shopping districts and holiday event areas over a nine-week activation period.
  3. Engaged with passersby to execute brand demonstrations and product education.
  4. Generated qualified leads with heightened intent-to-purchase, to nearby retail partner stores.

Results

The program was extended by 4 months in the 1st and 2nd quarters to further dominate the market and continue its overwhelming success.

368K
TRADE AND CONSUMER INTERACTIONS
DISTRIBUTION COMMITMENTS FROM 34 FULL-SERVICE RETAILERS
Are You Ready To Become Our Next Success Story?

Client Testimonial

By investing our marketing dollars on a BobCar Program, we were not only able to support our retailers adjacent to their retail establishments, but also bring quality Olympus brand visibility to thousands of potential consumers at high profile events such as industry photo shows, parades, sporting events, and other high trafficked venues.

James DiCarlo - Executive Sales Director

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