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How is BobCar experiential media measured?
BobCar's reach can be measured through:
- Direct impressions (consumer interactions),
- Indirect impressions (consumers that see the BobCar from a distance and are curious
to know more)
- Trade Impressions (retail sales/consumer impact)
- Word-of-mouth
(peer to peer)
- Online impressions (media outlets, blogging, podcasts, etc.)
How versatile is the BobCar?
Multi - Media
BobCars represent a first in "experiential media"---- giving brand marketers total
flexibility to drive and deliver intercept sampling, live demos, target market couponing,
market research, mobile wireless SMS and download messaging, and many other forms
of interruptive media engagements that deliver a measurable experience.
Product Sampling:
Besides offering a unique delivery method, the BobCar can penetrate the "common"
barriers found at high profile events. The BobCar can be placed at entrances and
exits of sporting events, marathons, parades, etc to get product directly into the
target consumer's hands.
Hands-on Showroom:
The consumer benefits by interacting with the product in a specially created environment,
without a high-pressure sales pitch, while experiencing the product in a unique
and memorable way.
The brand benefits by generating immediate awareness, sales opportunities, that
works to enhance the brand image, supporting local retailers while reinforcing its
brand leadership and positioning. Will produce on-the-spot sales of the product,
delivers increased designated retail store traffic and improve accessory purchases/upgrades.
Media and Promotion platform:
Cuts through the clutter to offer a memorable impression. It's NOT a truck towing
a sign, but rather an all-in-one brand message that is embraced by the consumer.
Message recall is higher due to the unique BobCar delivery methodology
How is the BobCar perceived by the Media?
Street Marketing: Pentax Rolls Out Unique BobCars To Boost Hands-On Demos
This holiday season, Pentax is hoping to drive sales of its digital SLR and compact
point- and-shoot models by taking product displays to the streets of New York City.
The Pentax BobCar Mobile Showroom tour launched in mid-October and will make 54
stops throughout the city until Dec. 28. The vehicle of choice for such an ambitious
schedule? The diminutive BobCar, a three-wheeled, energy efficient mini-vehicle
(think, hot dog cart meets golf cart) that's pimped out to look like a combination
billboard/full-scale camera display counter, yet tiny enough to whip in and out
of tight parking spots and make multiple stops in one day. Each BobCar parks in
high-traffic areas strategically located near Pentax retail dealers and features
billboard messages like "touch" and "stop and play."
EMbuZZ: November(16, 2007)
How is the BobCar perceived by the consumers?
- "This (the BobCar) is really great, most people who work at stores like Best Buy
don't have the time or the knowledge to explain all the features. You guys really
sold me on Pentax!"
- "This (the BobCar) really helped me on my Christmas shopping, I was dreading going
to a store to find out info about SLRs, those guys are always busy and rushing to
make a sale, thanks for this!"
- "This is what I call effective marketing, I
was going inside (Camera Land) to buy me a camera anyhow but you just sold me on
buying a Pentax".
Consumer Testimonials: November/December, 2007
How do I get started?
Call or email us with a request to schedule a meeting
Email address: info@bobcarmedia.com
Phone number: 646-706-0200
We do the rest.
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