Clearwire

Clearwire

Objectives

Reach out to consumers in their natural habitat to build CLEAR subscriber base to drive revenue growth and capture the market.

  1. Reach customers outside of stores with ability to instantly convert.
  2. Provide CLEAR brand experience showcasing CLEAR products and pricing.

Solution

  1. Created 11 custom fabricated CLEAR BobCars for a 7 market/12-week program to start in Chicago, with over 180 active days.
  2. Attended major events, throughout Baltimore, Salt Lake City, St. Louis and Washington DC, including tradeshows, foodie festivals, and parades.
  3. Extended our impact through guerilla outreach outside CLEAR retail stores and partner stores such as Best Buy.

Results

Because of the success, the program was expanded into 6 additional markets with 1,320 activation days.

25K
QUALIFIED LEADS
3.2M
AFFECTED ATTENDANCE
6.7M
IMPRESSIONS
Are You Ready To Become Our Next Success Story?
196K
INTERACTIONS

Client Testimonial

We saw a dramatic 78% increase in sales at Best Buy locations when BobCar was present and a 62% increase at our Clear retail stores.

Kevin Martini - VP of Field & Event Marketing

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