Brooklyn Sports & Entertainment

Brooklyn Sports & Entertainment

Objectives

  1.  Create consumer awareness of the Brooklyn Sports & Entertainment portfolio of offerings and venues.
  2.  Engage audiences in targeted communities educating, connecting them directly to BS&E digital platforms.
  3. Develop a concept that will allow the multiple BS&E assets to distinguish individual messaging under a single corporate branded message.
  4. Brand Portfolio:
    1. Barclays Center
    2. NYCB Live (formerly Nassau Coliseum)
    3. Brooklyn Nets
    4. New York Islanders
    5. Long Island Nets

Solution

Develop and deliver a custom interactive experiential program that; ‘Brings the Arenas/Teams to the People’. Design a multi-faceted Mobile Showroom that will spend its activation time bringing BS&E messaging to communities that they serve.

  1. Engage, educate and motivate audiences to connect with the Brooklyn S & E portfolio of brands, provide their contact information and participate in social media activities.
  2. Visit high traffic lifestyle based locations to engage consumers where the live, work, play and shop.
  3. Deliver select messaging based on a geographic and psycho-graphic based execution strategy.
  4. Distribute branded promotional items.
  5. Promote upcoming NBA, NHL seasons ticket packages and calendar of sports and entertainment events during the July – October period.

Results

2.69M
BRANDED IMPRESSIONS
6,900
CONVERSATIONS
4,648
CONSUMER DATA COLLECTIONS
18,926
PREMIUMS DISTRIBUTED

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