beIN SPORTS

BEIN SPORTS

Objectives

  1. Create consumer and media awareness of beIN SPORTS broadcasts of
    Conference USA Football.
  2. Engage audiences by inviting them to the beIN Sports Interactive Studio Showroom educating them to services and schedules.
  3. Drive traffic to www.beinsports.com and beIN SPORTS APPs.

Program:

  1. Engage consumers at 10 broadcast home and away games.
  2. Create an on-site interactive event in and around broadcast campuses.
  3. Capture consumer data by utilizing the photo booth social media system.
  4. Reward consumers by distributing branded premiums.

Measurement

  1. Visited 20 Conference USA home/away game markets.
  2. Executed 127 Event Activations.
  3. Delivered over 9 Million Consumer Impressions.

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